5 Strategies to Top Google Search Results

There’s no doubt that everyone wants to rank first in Google search results, and there’s a good reason for that. Everyone knows that being at the top of Google search results means getting a lot of traffic to your site. What’s more, appearing at the top of search results is one of the most important reasons for increasing credibility in the eyes of most people.

In addition, getting to the top of Google search results by choosing the right keywords is very important for businesses.

So, how do you get a good ranking in Google search results? Is ranking at the top of Google search results limited to giant websites like Forbes and Buzzfeed? Or can you work your way up to the top?

Well, in short, the answer is “yes,” you can get to the top of Google search results by following some important strategies. In this article, we’ll show you the top 5 strategies you can use to help you do just that.

Ways to help you top Google search engine results

Discover 5 practical and effective strategies to boost your website's visibility in Google search results. By implementing these strategies, you can significantly increase your website visits and achieve better results in search engines, which contributes to achieving your marketing goals:

1. Improve your domain authority

Domain Authority is a measure that Google created a few years ago to evaluate the reputation of websites. Google stopped publishing this number a while ago, but in one way or another it is still clearly an essential part of Google's algorithm for rating websites.

To fill the void left by Google's official number, Moz created its own domain authority algorithm to do the same job. This algorithm attempts to reverse engineer Google's algorithm to determine the reputation of a website.

Just like Google's algorithm, Moz's domain authority algorithm ranks websites from 1 to 100 based on a number of factors such as backlinks and your site's traffic history.

As you can probably imagine, it takes a lot of time and effort to increase your domain authority. Google and Moz target content that is consistent, relevant, and meets the needs of searchers. Most major search engine sites have been around for years and have hundreds—if not thousands—of pages, articles, and web visitors.

The good news is that the lower your domain authority is, the easier it is to increase it. For a large site like Hootsuite, increasing your domain authority from 91 to 92 is a pretty big achievement. On the other hand, a new website can increase its domain authority from 1 to 2 with almost no effort. It’s a bit like leveling up in a video game, where the first few levels are easier to climb, but the harder it gets as you progress to a higher level.

Almost any website can reach a domain authority of at least 10. However, getting past that number can take some real effort.

Since your website’s domain authority plays a big role in how Google displays your content, if you want to rank high on Google search results, it pays to keep an eye on where you’re at and where you want to be.

Generally speaking, a domain authority of 20-30 is considered pretty good for a local business. This will often get you to the top of local search results. However, international businesses often need to aim higher, so a domain authority in the 40-60 range will do the trick, although higher is always better.

2. Get More Backlinks

As mentioned above, backlinks are a key part of how Google determines the value of your content. The idea here is simple: when a website or webpage provides valuable content, other websites will naturally want to link to that content, and they will provide plenty of backlinks to that site.

The only problem is that most people don’t do much digging to find good content. They usually look at the first search results on the page, and choose one of these first sites to cite.

As a result, content that ranks as good content tends to get more backlinks, while content that doesn’t rank as good content tends to fall further and further behind. So, how do you overcome this problem?

There’s no doubt that one of the best ways to increase backlinks to your site is through content marketing. The more high-value content you create, the more likely people are to find it and link to it on their sites and blogs. This is one of the main reasons why businesses are interested in blogging, as it helps them spread their content and enables them to build a broad audience that follows their business.

Another way to use content marketing is to create what are called “lead magnets.” These are usually high-value pieces of content such as case studies or white papers that provide a unique and distinct insight. Because these resources are specific to your business, when people want to use your data in their content, they will often add backlinks to your site as a form of citation.

Agorapulse's Social Media Lab is a great example of this, where they run tests and then publish the results in case studies available online for free.

With any content strategy, the key is to find ways to increase long-term visibility. Your content probably won’t rank high on Google search results overnight, so you need to distribute your content more directly to get backlinks.

For example, you can share your content on social media, ask influencers to review it, or email websites directly and ask them to link to your content. Or, if you really want to ensure your article gets seen, you can always run ad campaigns to promote your content.

If you’re not sure how many backlinks you have or want to know how many you’re getting, you can use a tool like SEMrush’s Backlink Audit Tool to track your backlinks. With tools like these, you can track your backlinks, spot “toxic” backlinks to remove them, and generally stay on top of your backlink strategy.

3. Build Your Own Backlinks

Of course, if you really want to make sure your content gets backlinks, why not do it yourself? If you write articles for other websites, you decide which content with high domain authority to link to.

This type of strategy takes a lot of work, but it’s one of the surest ways to get backlinks from other websites. Most publishers — likely including you — love high-quality, free content, so if you’re willing to create good content for a site, they’ll usually be willing to publish it.

At a minimum, you’ll usually get at least one backlink to your website in your author profile, and if you have great content on your website, you may be able to snag a few extra links in the actual article itself.

The trick here is to make sure you have top-notch, non-promotional content on your website — content that people can’t get anywhere else.

As a general rule, include at least 3-5 internal links per 1,000 words of content. The links at the beginning and end of your content are the most important to Google, so make sure to link to your content in these places whenever possible.

4. Use the right keywords

Your keyword strategy (Keyword Startegy) should be at the heart of your priority to rank well on Google search results. All of the above steps will not work much if you are using the wrong keywords.

In fact, there may be more visits to a post on your site than any other site. However, not all of these visits translate into conversions because visitors discover that the content of the page is not relevant and leave the site.

On the surface, the article should be a huge success based on the number of visits. Unfortunately, because of the lack of appropriate keywords, the article will not appear to the type of audience that is interested in the published content. As a result, it will not be surprising that no one will convert on the site.

It’s not that your content is bad or that you have a misleading title. With all of that in mind, you should optimize every single page and piece of content for well-researched, specific keywords. Additionally, every page should have its own primary target keyword to avoid keyword cannibalization.

Here are some things to note when choosing the keywords you want to target:

•  Choose keywords wisely

Choose your keywords based on your site’s domain authority. If you want instant visibility in Google search results but have a domain authority of 16, you should look for keywords with less competition. Choose from low-quality keywords and find the ones with the highest search potential among the many, and start from there. You can still create content and pages for keywords with higher competition that can be shared elsewhere, but remember that you may end up on page 6 of the results!

•  Focus on Searchers’ Intent

Consider searchers’ intent. If you want good results, your content needs to match the search intent behind the keyword. Someone searching for “graphic design office” probably won’t want to read an article about “10 Tips to Decide if Starting a Design Office is Right for You!” In short, if your content doesn’t align with the estimated search intent, it won’t matter how well you rank.

 

•  Focus on Searchers’ Intent

Consider searchers’ intent. If you want good results, your content needs to match the search intent behind the keyword. Someone searching for “graphic design office” probably won’t want to read an article about “10 Tips to Decide if Starting a Design Office is Right for You!” In short, if your content doesn’t align with the estimated search intent, it won’t matter how well you rank.

•  Use Diverse Keywords

Use diverse keywords. Balance long-tail and short-tail. This will help you expand your reach and make it easier to target users at all stages of the buying process and conversion funnel, which is very important for marketers to achieve.

As you develop your keyword strategy, you’ll need to do a fair amount of research. Tools like Google’s Keyword Planner are a great way to identify relevant keywords. Finding the right keywords can be a complex puzzle, but you definitely need to solve it to get the most out of your keyword strategy.

5. Optimize Your Site

If you’re looking for a straightforward way to increase your Google search rankings, you might want to optimize your website, and by that we mean optimize it technically.

The first place to start with improving your site is your site speed. These days, we all expect instant gratification in everything we do. We want our food to be ready quickly, packages to arrive in two days or less, and web pages to load in less than a second.

According to Google, increasing a page’s load time from 1 second to 3 seconds increases the bounce rate by 32%. That’s just a 2-second delay! While a 10-second load time increases the bounce rate by 123%.

Since Google’s goal is to connect people to the web pages and sites they’re looking for, they care a lot about things that might increase your bounce rate. After all, a high bounce rate indicates a poor user experience. And since Google doesn’t want that, Google’s algorithms make sites with slow loading times fall behind in search results. This applies to both organic and paid search results.

So, whether you’re looking to improve your SEO, SEM, or just your overall user experience, increasing your website’s speed should be a priority.

Once your website is up and running quickly, see if you have any technical issues that need to be addressed to improve your SEO. Broken links, indexing errors, and more can all impact your SEO ranking, so it pays to stay on top of the technical side of things.

Working on SEO may not be as fun as creating content or getting backlinks, but it’s still important from a technical standpoint. Best of all, it’s completely under your control, so spending a little time here can often lead to big results.

Finally, topping Google search results is a great goal for any website. In fact, this is why Google paid ads exist. Regardless, the strategies outlined above are really the key to getting a good ranking in Google search results. It should be kept in mind that there is no exact science to getting #1 in search results, but there are ways to significantly improve your ranking and get the results you want.

What do you think? Have you ever tried to improve your ranking on Google? If so, what strategies have you found to be the most effective? Share your thoughts and questions in the comments below!